One of the reasons stand-up pouches are gaining popularity is due to the inherent versatility they possess.
Stand-up pouches are a type of flexible packaging that create a lightweight container that is easily stackable and takes up much less space in a truck and on a shelf than rigid packages do. These pouches can be made from durable but pliable materials like plastic or paper.
Hanging hooks can even be installed at the end of an aisle to accommodate flexible packaging.
Unlimited Scope for Personalization
Not only are stand up pouches available in a wide variety of shapes and sizes, but they can also be die-cut into bespoke shapes, giving them a sense of individuality that is incomparably superior to that of their rivals.
First and foremost, the availability of flexographic printing makes it possible to create an infinite number of branding opportunities with custom-printed stand-up pouches.
Flexographic printing is the most versatile of all the methods used for printing packages. It offers high-definition graphics that are stunning to look at, precise ink control, and solid lay-down on a wide variety of film types.
Stand-up pouches, in contrast to other types of containers, provide a nearly unbounded amount of room for personalization, which enables businesses to differentiate their wares from those of their competitors.
A Choice That Is Reasonably Priced
The fact that stand-up pouches can be customised in an infinite number of ways should have already sold you on their benefits, but if that wasn't the case, the price reductions should do the trick!
In addition to being heavier, taking up more space, and requiring more labour to move, rigid packaging also costs three to six times as much to manufacture as flexible packaging. Because of these factors, rigid packaging is more expensive than other, more traditional packaging to store and transport to retailers.
Even once the products have been delivered to the stores, shelf space is restricted due to the use of boxes. As a result, the entire process is much less cost-efficient than using flexible packaging.
Longer & Safer Shelf Life
Even after the products have been placed on the shelves, stand-up pouches continue to demonstrate greater efficiency than conventional boxes.
If the package has a seal that can be seen, it is simple to assess the state of the product and determine whether or not it has been tampered with or otherwise compromised.
Stand-up pouches are not only resistant to puncturing, but they also come with a variety of specialty films that protect their contents from things like moisture, ultraviolet rays, air, dust, and other potential contaminants. This allows products to remain on store shelves for a significantly longer period of time.